Meet Dr. Phil Hendrix. Phil is an analyst with Gigaom Research and also head of the research and consulting firm IMMR. Phil dives into numerous industry publications every day to track the latest developments in the areas of mobile, mobile commerce, business analytics, customer loyalty and many others. Phil absolutely needs to stay up to date. His timely advisory is valued by many of his clients. Phil is an advanced Google user and is aware of almost every power search and social media tool that’s out there.

Full Disclosure: Phil started out as an avid user of Pugmarks, and whole heartedly accepted to advise, soon after.

“I discover content that I wouldn't have found otherwise”

I use the Pugmarks ribbon extensively. It appears on the bottom of every page and shows me new and relevant content. By following the information trail laid out by the ribbon’s recommendations, I discover content that I wouldn’t have found otherwise. As a consequence I develop a fuller, broader and deeper understanding on the topic being researched.

“Now, I tend to search less on Google”

Pugmarks is a tool that I use most often in the midst of a query or research. I’ll typically start reading a post recommended to me by a trusted source – soon after Pugmarks begins to guide me along with additional recommendations. It is especially helpful in uncovering new and relevant content related to things that you are unaware of.

Consequently, I tend to search less on Google, and rely less on traditional sources. Many articles that I would uncover after formulating new queries on Google already appear in the Pugmarks ribbon.

“Pugmarks has definitely made my browsing more directed”

Some part of the time you spend browsing is typically less directed. You aren’t quite sure where it is leading and it can feel like you are wandering. With Pugmarks, it feels like I’m following a trail that Pugmarks is helping me uncover and guiding me along. I am able to discover not just new content but also new sources as well.

Get Pugmarks today